We celebrate our 1st birthday today, having opened the site to the public on July 17th 2009. Prior to this date we were 18 months in the planning, from business plan formulation, capital raising, partner selection to development to closed alpha to finally an open beta on July 17th 2009.

On that day, 1 year ago, we recorded 54 unique visits, who posted 1 review in total. 365 days on and some key stats include;
1. 4,300 daily unique visitors on average
2. 110,000 monthly unique visitors
3. 15% average monthly growth in traffic
4. 13,100 posted customer reviews
5. 50 to 70 daily reviews being posted on average
6. 1,179,000 words written by members
7. 2,044,171 WhoseView points earned by members
8. 530, 820 WhoseView points claimed against special offers
Other notable achievements we are proud of include;
1. Winning the Best Indigenous Website at the 2009 Golden Spider Awards in Nov 2009.
2. Launching our iphone App in April 2010, which has been downloaded over 1,000 times.
3. Launching into the UK with www.WhoseView.co.uk on June 1st 2010 with close to 200,000 businesses in 6 UK cities.
4. On top of all this, we improved and increased the functionality on WhoseView by close to 100% since July 17th 2009.
It has been a long year for me, which many up’s and down’s, but thankfully they all balance out in the end. For every tear there are two smiles:-) For any young start up Internet company, the best advise I can give would be;
1. To help raise start up capital, ensure you spend enough time formulating your business plan. It main sound obvious, but always go back to your objectives when building your proposition. Don’t be afraid to allow elements to evolve and change. However your objectives should remain constant!
2. If you require a 3rd party partner to help bring your business plan to live, ensure you follow due diligence and take your time in selecting the right person or company. It will pay off in spades:-)
3. Ensure you have a good project manager (be it you or someone else) and set realistic expectations for milestones in development and beta stages. Unrealistic expectations only lead to disappointments and stress:-)
4. Work hard on realizing your business plan and it will work out for you:-) O yes and don’t forget to enjoy the experience:-)
We have set important milestones for WhoseView over the coming 6 months,
1. To grow our customer reviews to 20,000 and
2. Unique monthly visitors to 200,000 a month!
But for now, we are going to turn off our computer and enjoy a nice bottle or two………….:-)